AI Sales Assistant: Smarter selling, stronger outcomes

Objective: Prioritize effort where it matters most

Without a transparent, standardized model, sellers relied on intuition. This meant time spent on low-conversion accounts and navigating long cycles. Sales teams needed a data-driven way to focus on the right accounts, at the right time, with the right message.

Solution: Intelligence engine and account prioritization

We rolled out AI Sales Assistant, combining account stack ranking with hyper-personalized outreach. Built on weighted models of buying signals, web activity, timing and efficiency metrics, the framework provides sellers with:

Clear account scores and rationale integrated into Salesforce (the Unisys CRM of choice)
Research dossiers with sources, context and recommended talk tracks
Executive intelligence packs to enable personalized C-suite-level outreach

Impact: Faster cycles, stronger pipelines

By giving sellers precision tools, AI Sales Assistant has accelerated motion across the funnel:

25%-35% shift of outreach toward top-quartile accounts
1-2 weeks faster to first meeting
5%–10% higher conversion from meeting to opportunity
50% shorter sales cycles
75% shorter lead conversion cycle with executive-led outreach
111% YoY increase in SQLs and 86% YoY increase in MQLs

AI Sales Assistant guides sellers with insight to augment their judgment. The result is more qualified leads, stronger pipelines and scaled impact without scaling headcount.